Measure & Validate Value

Commitment to Delivering Measurable Impact
We believe that what gets measured gets improved. Delivering software is not the goal - delivering value is. Every engineering initiative must be continuously evaluated against business KPIs, customer satisfaction metrics, and real-world impact.
We do not operate on assumptions; we validate that our work is achieving its intended outcomes. By embedding measurement and feedback loops into our engineering processes, we ensure that every investment, every feature, and every release contributes meaningfully to business and customer success.

What This Means
Engineering teams must define, track, and act upon clear value-driven metrics, ensuring that all solutions are continuously validated against their expected impact.

Our commitment to Measuring & Validating Value is built on:

• Clear Business & Customer KPIs – Every initiative must align with measurable objectives such as revenue growth, operational efficiency, customer satisfaction, and adoption metrics.
• Continuous Feedback Loops – We integrate customer insights, analytics, and telemetry to assess the effectiveness of our solutions.
• Data-Driven Decision-Making – We leverage real-time data to validate success and adjust course when needed.
• Lean, Incremental Delivery – We release small, measurable increments, ensuring fast learning cycles and rapid validation.
• Accountability for Outcomes – Teams are empowered to own the success of their work, ensuring continuous improvement based on results.

Why This Matters
Without validation, we risk building the wrong things, over-investing in low-value work, and missing opportunities to create real impact. By embedding a culture of measurement, we:

• Ensure engineering efforts drive tangible business and customer value.
• Make smarter, data-driven decisions that maximise return on investment.
• Increase agility by quickly identifying and adapting to what works and what doesn’t.
• Improve collaboration by aligning engineering, product, and business teams around shared success metrics.

Our Expectation
All teams must define clear success metrics at the outset of every initiative and continuously track and evaluate outcomes. Engineering leaders must champion a culture of accountability, ensuring that measurement is a core part of how we build, deliver, and improve software.
To support this policy, standardised measurement frameworks, real-time analytics, and value-tracking mechanisms will be embedded into our engineering processes, ensuring that teams have the tools to validate their impact.
By making measurement and validation a habit, not an afterthought, we build high-impact, customer-centric solutions - delivering Better Value Sooner Safer Happier.

This policy ensures engineering is always aligned to business and customer impact, reinforcing a strong culture of accountability and continuous improvement.