Invest in Differentiators

Commitment to Strategic Technology Investments
We don’t just build for today - we invest for the future. Our technology choices must go beyond maintaining the status quo; they should create competitive advantage, unlock new capabilities, and drive meaningful business impact.
We prioritise technology investments that differentiate us, ensuring that we focus our efforts where they will maximise efficiency, innovation, and long-term value. Rather than spreading ourselves thin across everything, we double down on what truly matters, leveraging technology to enhance customer experience, operational excellence, and market leadership.

What This Means
Engineering teams must be deliberate and strategic in their approach to technology investments, ensuring that our efforts align with business goals and create a clear, measurable advantage.

Our commitment to Investing in Differentiators is built on:

• Technology as a Business Enabler – We prioritise investments that directly support business growth, competitive positioning, and strategic outcomes.
• Focus on High-Impact Capabilities – We identify and invest in key differentiators - whether it's automation, AI, data intelligence, or unique customer experiences.
• Balancing Innovation with Sustainability – We ensure that our technology choices are scalable, maintainable, and cost-effective, avoiding short-term hype-driven decisions.
• Optimisation Over Proliferation – We invest in fewer, but better, technologies, avoiding unnecessary sprawl that leads to inefficiency and fragmentation.
• Empowering Teams with the Right Tools – We provide engineers with the best-in-class platforms, frameworks, and practices to enable fast, high-quality delivery.

Why This Matters
Not all technology investments are equal. By focusing on differentiators, we:

• Create unique value that sets us apart in the market.
• Improve efficiency and effectiveness by making smart, high-impact investments.
• Enable teams to deliver faster, better, and more confidently.
• Avoid wasteful spending on technology that doesn’t contribute to long-term success.

Our Expectation
All teams must take an intentional and value-driven approach to technology decisions, ensuring that our investments prioritise impact over trend-following. Leaders must champion the adoption of high-impact technologies, ensuring alignment with business strategy.
To support this policy, clear investment frameworks, decision-making criteria, and strategic technology roadmaps will be established, enabling teams to focus their efforts where they matter most.

By investing in what sets us apart, we enhance innovation, efficiency, and long-term business success - delivering Better Value Sooner Safer Happier.