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Standard : Teams prioritise innovation in areas that create competitive advantage

Purpose and Strategic Importance

This standard ensures teams focus their innovation efforts on areas that drive strategic differentiation and long-term value. It encourages experimentation with purpose-aligned to outcomes that strengthen our competitive edge.

Aligned to our "Psychological Safety First" policy, this standard empowers teams to take smart risks in pursuit of meaningful impact. Without it, innovation becomes unfocused, underfunded, or disconnected from business goals.

Strategic Impact

Clearly defined impacts of meeting this standard include improved delivery flow, reduced risk, higher system resilience, and better alignment to business needs. Over time, teams will see reduced rework, faster time to value, and stronger system integrity.

Risks of Not Having This Standard

  • Reduced ability to respond to change or failure
  • Accumulation of technical debt or friction
  • Poor developer experience and morale
  • Decreased confidence in releases and features
  • Misalignment between technical implementation and business priorities

CMMI Maturity Model

  • Level 1 – Initial: Innovation efforts are ad hoc and unsupported.

  • Level 2 – Managed: Time is occasionally allocated to innovation but lacks structure.

  • Level 3 – Defined: Innovation priorities are aligned to strategic differentiators.

  • Level 4 – Quantitatively Managed: Innovation outcomes are tracked and evaluated against business impact.

  • Level 5 – Optimising: Innovation is systematically encouraged, measured, and rewarded to drive competitive advantage.


Key Measures

  • Adoption metrics relevant to the standard (to be defined)
  • Quality, throughput, and system health metrics aligned to capability
  • Maturity scores based on structured assessment
Associated Policies
  • Psychological Safety First
  • Invest in Differentiators
Associated Practices
  • End-user Experience Monitoring
  • Static Application Security Testing (SAST)
  • Impact Mapping
  • Strategy & Outcome Mapping
  • Retrospective Action Loops
Associated Measures
  • ROI of Engineering Investments

Technical debt is like junk food - easy now, painful later.

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