This standard ensures teams regularly review and retire low-value features, preventing bloat and maintaining a clear, high-impact product. It frees up capacity, reduces user confusion, and aligns development with measurable outcomes.
Aligned to our "Measure & Validate Value" policy, this standard drives continuous improvement and focus on what truly matters. Without it, products become cluttered, maintenance costs rise, and user satisfaction suffers.
Clearly defined impacts of meeting this standard include improved delivery flow, reduced risk, higher system resilience, and better alignment to business needs. Over time, teams will see reduced rework, faster time to value, and stronger system integrity.
Level 1 – Initial: Features are rarely reviewed post-launch; removal is rare.
Level 2 – Managed: Reviews happen occasionally but lack a formal process.
Level 3 – Defined: Feature reviews are scheduled and aligned to usage data.
Level 4 – Quantitatively Managed: Feature value and usage trends are measured and guide deprecation.
Level 5 – Optimising: Feature management is continuous and prioritised to maximise value and reduce waste.