Engineer for Customer Outcomes, Not Just Features

This standard mandates engineering for customer outcomes, not just features, to ensure engineering focuses on solving real customer problems.

1. Engineer for Customer Outcomes, Not Just Features:

Engineering must focus on solving real customer problems, not just delivering features. This approach ensures that development efforts are aligned with customer needs and impact.

• 1.1 Customer Need Prioritisation:
  • 1.1.1 Impact-Driven Work:
    • Prioritise work based on customer needs and impact, not just internal roadmaps.
    • Automate the tracking of customer need prioritisation.
  • 1.1.2 Prioritisation Management:
    • Automate the tracking of impact-driven work.
    • Implement prioritisation tutorials.
• 1.2 Feature Validation:
  • 1.2.1 Problem-Oriented Development:
    • Validate each feature against a defined customer problem or opportunity.
    • Automate the validation of feature alignment with customer problems.
  • 1.2.2 Validation Management:
    • Automate the tracking of feature validation results.
    • Implement validation feedback collection.
• 1.3 Customer Success Metrics:
  • 1.3.1 Satisfaction and Usage Measurement:
    • Measure success through customer satisfaction, retention, and usage metrics.
    • Automate the tracking of customer satisfaction metrics.
  • 1.3.2 Metric Management:
    • Automate the tracking of retention and usage metrics.
    • Implement metric tutorials.

By focusing on customer outcomes, organisations can ensure development efforts are valuable and effective.

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